00Introduction

Marketing for companies
that take the long view.

MGJ is a Jacksonville studio building marketing programs for considered companies — the ones spending money on customer acquisition for the next ten years, not the next quarter. Brand, performance, and the boring middle-of-the-funnel work that actually compounds.

Founded
2018, Jacksonville
Team
Eleven, in-house
Engagements
Quarterly retainers
01Services

What we are hired to do.

001

Brand & positioning

Naming, identity, narrative architecture, message hierarchy. The work that decides what the rest of the marketing program is allowed to say. Usually a 6–10 week engagement that ships a brand book, voice doc, and a launch plan.

  • Brand audits
  • Naming sprints
  • Visual identity
  • Voice & messaging
002

Performance marketing

Paid acquisition across Meta, Google, and the second-tier channels most agencies will not touch. We build creative testing rosters, not "campaign launches" — the unit of work is the iteration, not the quarter.

  • Paid social
  • Paid search
  • Creative production
  • Conversion analytics
003

Lifecycle & retention

Email, SMS, and on-site programs that move the unit economics. The unsexy work where 60% of mature programs make their money. We touch your ESP, your warehouse, and your homepage.

  • Lifecycle architecture
  • Owned-channel programs
  • Audience segmentation
  • Win-back & reactivation
004

Content & editorial

Long-form content, owned media properties, and the connective tissue that makes paid and organic compound on each other. We staff this with editors, not "content writers."

  • Editorial calendars
  • Long-form articles
  • SEO architecture
  • Owned media properties
005

Fractional CMO

For companies between $5M and $40M in revenue where a full-time CMO is the wrong shape and a single agency contract is too narrow. We sit in your weekly leadership meeting, own the marketing P&L, and run the agency stack.

  • Strategy & planning
  • Vendor management
  • Hiring & team build
  • Board & investor comms
02Approach

A four-phase operating system, not a deck.

01
Weeks 1–3

Diagnose

We read the data, talk to your customers, and audit every dollar that has touched marketing for the last 18 months. We produce a single doc: what is working, what is wasting money, and what is missing entirely.

02
Weeks 4–8

Architect

We write the system: positioning, channel mix, lifecycle map, measurement framework, and the operating cadence that will hold it together. You leave this phase with a marketing org chart and a 90-day plan.

03
Months 3–12

Operate

We run the program. Weekly creative drops, monthly performance reviews, quarterly strategic resets. You see the same dashboard we do, and the team in your office knows our team's names.

04
Always

Transfer

Every process we build is documented in the open. If you decide to bring it in-house, the handoff takes weeks, not quarters. We would rather lose the retainer than lock you to it.

03About

A small Jacksonville shop. Eleven people. One floor.

MGJ started in 2018 with one principle that has held: a marketing program is an operating system, not a campaign. The work that compounds is the work that survives the quarter, the new VP, the platform change, and the inevitable budget cut.

We are eleven people in one office in Jacksonville's San Marco district. No remote-first hand-waving, no offshore production line, no "growth pod" pricing tiers. If you hire us, you know who is doing the work, because they sit at a desk we can point to.

We work with a small number of clients — usually six to eight at a time — and we are deliberate about who that is. Considered companies. Operators who take the long view. Founders who would rather get the unit economics right than ship a logo that goes viral on dribbble.

Established
2018, Jacksonville FL
Team size
Eleven
Engagement floor
$25k/month, 6-month minimum
Specializations
D2C, healthtech, professional services
04Selected engagements

A look at the work, abbreviated.

D2C · Skincare · 24-month engagement

Rebuilt a stalled subscription program after a 17-month flat patch.

Inherited a $14M run-rate D2C brand with declining LTV and a paid program that had become a hamster wheel. Rebuilt the lifecycle layer from scratch and rewrote the post-purchase flow. Subscription rate moved from 22% to 38% in 9 months.

+72% subscription rate · +41% LTV
B2B · SaaS · Fractional CMO

Sat as the de facto marketing lead through a Series B raise.

Took the seat as fractional CMO for a Jacksonville-based vertical SaaS through their Series B and the first year of scale. Built the demand engine, hired the in-house director, ran the rebrand. Stayed eleven months — handed off cleanly.

Series B closed · in-house team of 6 built
Healthtech · DTC platform · Launch

Launched a regulated-category telehealth brand from naming through first 12 months.

From a working name on a whiteboard to a $2M-ARR run rate in twelve months. Naming, identity, regulatory-aware copy, paid program, and the lifecycle scaffolding. CAC settled at 38% under industry benchmark.

$0 → $2M ARR · CAC -38% vs benchmark
05Contact

Tell us about the program you're building.

Studio

MGJ Marketing Services

4651 Salisbury Rd, Suite 400

Jacksonville, FL 32256